Alfa Romeo - Alfisti

Alfa Romeo - Alfisti community

Design and create a global platform for all the Alfa Romeo enthusiasts around the world to socialize and share their passion for the brand.

The Alfisti community around the world is huge and the "Alfisti's" are extremely passionate about their favorite car brand. Alfa Romeo's problem was that these communities, literally are spread around the world with campaigns living around them. What they were looking for was a global platform that could gather all their communities in to one place. What we created was a rich, sophisticated and immersive social media platform with a unique brand language and design that combines both the muscles from the most fervent petrol heads to the extravagance of the Italian style and heritage.

My role: