Nike Replica Brand Guidelines

Nike Replica Brand Guidelines

Nike came to R/GA London and asked us if we we're up for the job to create brand guidelines for their Replica collection. Nike Replica is Nike's collection of products for the proper football fan including authentic jerseys from Manchester United, Juventus, Barcelona FC amongst other teams. This was a big deal for R/GA London since this is the first project ever we're we have created everything from bottom and up. We created unique logotypes for each team in 5 different languages and our creative rolled out across Europe in both online, retail and print in October 2009.

My Role:
Design Lead